Why We Carry Earth Rated at Natural Pet Food Solutions

When it comes to everyday essentials like poop bags and wipes, we’re selective about what earns shelf space. Products need to do two things well: work flawlessly for our customers and align with better environmental practices. That’s exactly why we carry Earth Rated.

A Brand Built Around Real-Life Dog Ownership

Founded in 2009, Earth Rated started with a simple goal: make life with dogs easier while being mindful of the planet.

They’ve grown into one of the most trusted names in pet cleanup—not because it’s glamorous, but because they’ve obsessed over getting the basics right.

Why Their Poop Bags Stand Out

At a glance, a poop bag seems simple. In reality, it’s one of the most important daily-use products for dog owners—and one of the easiest to get wrong.

1. Reliability First (No Compromises)

  • Extra thick, leak-proof construction
  • Easy tear and dependable roll format
  • Designed to protect your hands every time

This matters. Customers come back to Earth Rated because they don’t fail mid-walk.

2. Thoughtful Materials

  • Made with 65% certified post-consumer recycled plastic
  • Helps give new life to millions of pounds of landfill-bound plastic each year

This is a key distinction:
They don’t rely on vague “biodegradable” claims. Instead, they focus on reducing new plastic production, which is often a more realistic environmental impact in today’s waste systems.

3. Honest Approach to Sustainability

The pet industry has a lot of confusion around “biodegradable” and “compostable” bags. Many only break down under very specific industrial conditions that most customers don’t have access to.

Earth Rated has leaned into:

  • Recycled materials
  • Reduced virgin plastic use
  • Durable design (less waste from failed bags)

That’s a practical sustainability approach, not just marketing.

Why We Carry Their Wipes

Earth Rated wipes complement the same philosophy: simple, safe, and effective.

What We Like About Them

  • Gentle, hypoallergenic formulas
  • Strong enough for paws, coats, and quick cleanups
  • Convenient for daily use between baths
  • Available in plant-based, compostable options (in proper facilities)

For our customers—especially those with small dogs or active lifestyles—these are an easy add-on that actually gets used.

Sustainability: What It Really Means Here

Earth Rated’s environmental approach is grounded in real-world impact, not ideal conditions:

What they do well:

  • Use recycled materials to reduce plastic demand
  • Design products that prevent waste (no tearing, no doubling up bags)
  • Offer plant-based wipe options
  • Maintain cruelty-free product standards

What matters to us as a retailer:

  • They avoid misleading simplicity around “green” claims
  • They balance performance + responsibility
  • They create products customers actually stick with (which reduces overall waste)

Why It Fits Our Store

At Natural Pet Food Solutions, we focus on products that:

  • Solve real problems for pet parents
  • Are used daily (high repeat value)
  • Align with a more thoughtful, sustainable lifestyle

Earth Rated hits all three.

Bottom Line

Earth Rated isn’t trying to reinvent pet ownership—they’re improving the small, everyday moments that add up.

  • Better materials
  • Better performance
  • More realistic sustainability

That’s why it’s a staple in our store—and why customers continue to choose it once they try it.